{"id":648,"date":"2020-05-05T16:19:22","date_gmt":"2020-05-05T14:19:22","guid":{"rendered":"https:\/\/www.muvgame.com\/chi-siamo\/"},"modified":"2024-10-31T11:09:38","modified_gmt":"2024-10-31T10:09:38","slug":"company","status":"publish","type":"page","link":"https:\/\/www.muvgame.com\/en\/company\/","title":{"rendered":"Company"},"content":{"rendered":"
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TrafficO2, 2013<\/figcaption><\/figure><\/div>\n\n\n

The more you walk or move using public transport or by bike, the more you win.<\/p>\n\n\n\n

This is the initial idea. We call it trafficO2<\/sub><\/strong>, a research-action project created by PUSH<\/strong><\/a>, co-funded in 2012 with a grant from the Italian Ministry of Education, University and Research, involving 2,000 students from the University of Palermo<\/strong> (\u201cthe third and worst plague of Palermo is traffic congestion<\/a>\u2026\u201d cit – but there is some truth<\/a>\u2026) and a network of 100 local businesses. In just three years, it showed a reduction of the carbon emissions associated to the active users of more than 40%<\/strong> and important awards<\/strong> were recognized.<\/p>\n\n\n\n

In 2016 the research project was selected to be part of the Hyper Island and Google startup acceleration program \u201c30 Weeks\u201d<\/strong> and in October of the same year was presented during the United Nations Habitat III Conference in Quito<\/strong>.<\/p>\n\n\n\n

Based on the knowledge acquired, the idea came up to turn sustainable mobility into a sport<\/strong>. Citizens are athletes, policy and decision-makers are trainers and local organisations act as sponsors: MUV<\/strong>, a sports game with a scalable business model. <\/p>\n\n\n\n

In 2017 we won the Horizon2020 call funded by the European Commission<\/strong> and started to co-create, test and refine the game dynamics in 6 cities around Europe: Amsterdam, Barcellona, Ghent, Fundao, Helsinki and Palermo.<\/p>\n\n\n\n

Thanks to two Open Calls launched in 2018 and in 2019 <\/strong>more cities joined MUV: Cagliari, Dudelange, Milan, Munich, Oostende, Rome, Teresina and Katowice.<\/p>\n\n\n\n

Since September 2018 the 5.000 European citizens<\/strong> who have actively participated in the game have recorded over 260,000 sustainable km with an average of 32% improvement of their carbon footprints<\/strong>.<\/p>\n\n\n\n

As if in September 2018 we had planted a 2ha forest in Downtown. <\/strong><\/p>\n\n\n\n


In 2020 we set up the company MUV B Corp<\/strong> with the aim to turn sustainable urban mobility into a global movement and to strive towards ever more ambitious challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"

The more you walk or move using public transport or by bike, the more you win. This is the initial idea. We call it trafficO2, a research-action project created by […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-parts\/tmp_chisiamo.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-648","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCompany - MUV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.muvgame.com\/en\/company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company - MUV\" \/>\n<meta property=\"og:description\" content=\"The more you walk or move using public transport or by bike, the more you win. 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