{"id":3298,"date":"2020-10-16T12:18:00","date_gmt":"2020-10-16T10:18:00","guid":{"rendered":"https:\/\/www.muvgame.com\/?p=3298"},"modified":"2020-11-27T11:30:54","modified_gmt":"2020-11-27T10:30:54","slug":"our-path-to-becoming-a-certified-b-corp-one-step-at-a-time","status":"publish","type":"post","link":"https:\/\/www.muvgame.com\/en\/our-path-to-becoming-a-certified-b-corp-one-step-at-a-time\/","title":{"rendered":"Our path to becoming a Certified B Corp, one step at a time"},"content":{"rendered":"\n

The B Corp is a movement of companies with a common goal: to be protagonists of a global change and regenerate society through business. Through their activities, they create a positive social and environmental impact<\/strong>.<\/p>\n\n\n\n

Using business as a force for good: this is the mission that unites all Certified B Corporations.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

But first, what does it mean to be a certified B Corp\u00ae?<\/h3>\n\n\n\n

The term Certified B Corporation identifies companies that meet certain standards<\/strong> (performance, transparency and accountability) and operate in a way that maximizes their positive impact on employees, communities and the environment. <\/p>\n\n\n\n

Therefore, B Corp, in addition to generating a profit, generates a beneficial influence on society and thus the planet<\/strong>.<\/p>\n\n\n\n

\u201cMaking the best product, not causing unnecessary damage, using the business to inspire and implement solutions for the environmental crisis.\u201d<\/em><\/p>Patagonia, American brand certified B Corp specialized in sportswear<\/em><\/cite><\/blockquote><\/figure>\n\n\n\n

How do I become a B Corp?<\/h3>\n\n\n\n

Today most companies consume more resources than they provide<\/strong>. In an attempt to counter this movement, the B Corp certification was born.<\/p>\n\n\n\n

The first step is completing the b impact assessment<\/a>, a tool used to understand if a company creates social and environmental economic value. Companies that create more value than they consume can qualify as B Corp after completing a verification, validation and certification process carried out by B Lab. <\/p>\n\n\n\n

The second step to obtaining B Corp certification is the legal designation as a Benefit Corporation. Italy was the first country in the world<\/strong>, after the U.S.A., to make this legal status available across its entire territory, becoming a model of sustainable innovation for the world<\/strong>. <\/p>\n\n\n\n

Some companies are both Certified B Corporations and benefit corporations, and the benefit corporation structure fulfils the legal accountability requirement of B Corp Certification.<\/p>\n\n\n\n

MUV achieves Pending B Corp status<\/h3>\n\n\n\n

MUV was born of our deep conviction “Play, win and change the world<\/strong>” to make a sustainable and scalable change.  <\/p>\n\n\n\n

It is an entertainment platform with an environmental (CO2 saving is certified with a calculation method validated by RINA<\/a>) and social (widely tested in years of applied research<\/a>) purpose. <\/p>\n\n\n\n

Since 2020 MUV is a technological startup with a social vocation,<\/strong> a benefit and pending B Corp\u00ae company<\/strong>, i.e. on the road to full certification after the first year of activity.<\/p>\n\n\n\n

\"muv<\/figure><\/div>\n\n\n\n

In Italy, more than 100 companies do business to regenerate society and environment<\/h3>\n\n\n\n

The Italian B Corp community today counts over 100 companies. The health crisis and the lockdown have impacted on people’s lives, highlighting the increasing need for attention to the environment<\/strong>.<\/p>\n\n\n\n

“The pandemic has shown the fragility of our economic and social systems, highlighting the meaning of interdependence. No man is an island and in this world, we are interconnected”.<\/p>Eric Ezechieli, co-founder of Nativa, the first B Corp and benefit company in Europe.<\/em><\/cite><\/blockquote>\n\n\n\n

We need to act <\/strong>and try to take advantage of this moment of openness to change. We need to invest in mobility<\/strong>, towards the mobility deemed necessary (home-work, home-school) and hence towards the health of employees and students, their comfort and community development. Visit the pages dedicated to MUV for Companies and Organizations<\/a> and Schools and Universities<\/a>. <\/p>\n\n\n\n

The future is a team play<\/strong> and more and more companies, even global brands, look to this model as the natural evolution of their business. <\/p>\n\n\n\n

In conclusion, change depends on us and it is a path made of innovation, research and resilience<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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