The more you walk or travel by public transport or by bike, the more you win.
This is the original idea. We call it trafficO2, a research project led by PUSH and co-funded by MIUR in 2012 which, in just 3 years, with the involvement of 2,000 students from the University of Palermo (“the third and worst plague of Palermo is the traffic…” quote – but there’s some truth in it…) and a network of 100 companies, leads to a reduction in polluting emissions of over 40% and to the recognition of important awards.
In 2016 the research project is selected to take part in the “30 Weeks” startup acceleration programme promoted by Google and Hyper Island and, in October of the same year, it is presented at the Habitat III international conference held in Quito.
Thanks to the knowledge acquired, a new insight is born: turning sustainable urban mobility into a sport.
Citizens are the athletes, local administrations are the coaches and companies play the role of sponsors: MUV, a game with a scalable business model.
In 2017, through the Horizon 2020 call funded by the European Commission, we begin to co-design and test the game dynamics in six European cities: Amsterdam, Barcelona, Ghent, Fundao, Helsinki and Palermo.
Following two Open Calls launched in 2018 and 2019, other cities join the project, including Cagliari, Dudelange, Milan, Munich, Ostend, Rome, Teresina and Katowice.
In 2020 the project spin-off, MUV Società Benefit, is founded with the aim of turning sustainable urban mobility into a global movement and taking on ever more ambitious challenges.
Let’s save the world by playing!
Team
Putting a face to the people who create challenges and tournaments for a more sustainable planet.
Awards
2024
- Among the 165 startups selected to take part in smau Milano 2024.
- Among the 27 startups competing in the Mediterranean Startup World Cup.
- Finalists, with the MOB Tournament, at the Urban Shark Tank of Urban Futures, Rotterdam.
- Second place, with the MOB Tournament, at the IoMobility Awards, Sustainability & Welfare category.
2023
- Among the 10 startups selected for the Extra Time Pitch Competition of the Social Football Summit 2023.
- Among the 20 projects selected in the first edition of the Urban Doers Grant.
- Among the 10 startups selected to take part in the Bravo Innovation Hub acceleration programme “Mobilità Green e Smart Cities”.
- Among the 5 startups selected with the opportunity to pitch before a panel of experts, and awarded the A2A honourable mention.
2022
- Among the 25 startups selected to take part in the HOLD Circular Cities ClimAccelerator acceleration programme.
- Winners of the Fortune Italia Innovation Award, Energy category.
2021
- Winners of the Fortune Italia Change the World award, during the 4th Sustainability Forum, for the most “sustainable” Italian startups.
- Selected among the products published in the ADI Design Index 2020 and nominated for the Compasso d’Oro Award 2022.
- Among the organisations selected by Sicilian Valley.
- Finalists of “Welfare, che impresa!” by Fondazione Italiana Accenture.
- Finalists of the Keeling Curve Prize 2021, Transport & Mobility category.
- Among the 17 consortia selected to take part in the DigiCirc Circular Cities acceleration programme.
2020
- Among the 25 most promising mobility startups in the EIT Urban Mobility acceleration programme.
- Finalists of the IoMobility Awards, Business Mobility category.
- Finalists in the Ferrovie dello Stato Open Innovation Challenge.
During the research years:
2019
- Winners, together with the Municipality of Palermo, of the “Better Together Award” on behalf of the German Environment Ministry, promoted by GIZ and Impact Hub Berlin.
2018
- Finalists of the “Connected City Challenge” promoted by Talent Garden.
- Winners of the “APP4Sud” contest promoted by ForumPa.
2017
- Winners of the Horizon2020 mobility for growth call, promoted by the European Commission.
2016
- Winners of the “30weeks designer/founder” acceleration programme in New York, promoted by Google.
2015
- Winners of the award at the first edition of the Smart City Innovation Awards, promoted by MIT Enterprise Forum and BNL/BNP Paribas.
- Mentioned in Legambiente’s Best Practices 2015 report among good urban practices in the sustainable mobility section.
2014
- Winners of the first edition of the Social Innovation AROUND Award.
2013
- Participation in the European Union campaign on sustainable mobility “Do the right mix”.
2012
- Winners of the Smart Cities and Communities and Social Innovation Call, promoted by the Italian Ministry of Education and Research.
Partners
Today MUV works with an international network that includes public and private organisations in the fields of academia, technology, industry and design.
- Cirrincione L., Di Dio S., Peri G., Scaccianoce G., Schillaci D., Rizzo G. (2022). A Win-Win Scheme for Improving the Environmental Sustainability of University Commuters’ Mobility and Getting Environmental Credits. ENERGIES, 15(2)
Link - Cirrincione L, Di Dio S, La Gennusa M, Peri G, Rizzo G, Scaccianoce G (2021). Changing commuters’ mobility behaviors of university campuses: environmental and energy comparisons. E3S WEB OF CONFERENCES(312)
Link - Di Dio, S., Filippi, M., Massa, F., Schillaci, D. (2022). Gamification or Game Design? A case study in the field of sustainable commuting. In Human Interaction & Emerging Technologies (IHIET 2022): Artificial Intelligence & Future Applications (pp. 261-269). New York City : AHFE
Link - Di Dio S., Massa F., Nucara A., Peri G., Rizzo G., Schillaci D. (2020). Pursuing softer urban mobility behaviors through game-based apps. In: Heliyon, vol.6, issue 5. Amsterdam (Netherlands): Elsevier Ltd, ISSN 2405-8440.
Link - Di Dio S., Caroleo B., Morelli N., Lissandrello E., Vesco A., Mauro S. (2019). Measuring the Change Towards More Sustainable Mobility: MUV Impact Evaluation Approach. In: Systems, 7(2), 30. MDPI ISSN 2079-8954.
Link - Di Dio S, Lissandrello E, Schillaci D, Caroleo B, Vesco A, D’Hespeel I (2019). MUV: A Game to Encourage Sustainable Mobility Habits. In: (eds.): Gentile M, Allegra M, Söbke H, Games and Learning Alliance. GALA 2018. Lecture Notes in Computer Science. vol. 11385, p. 66-72. Basel: Springer, Cham. ISBN: 9783030115470.
Link - Di Dio S., Schillaci D., Morelli N., Lissandrello E. (2018). Urban Innovation through Co-design Scenarios. In: The Interplay of Data, Technology, Place and People for Smart Learning, p. 110-122. Cham (Switzerland): Springer. ISBN 9783319920221.
Link - Di Dio S., La Gennusa M., Peri G., Rizzo G., Vinci I. (2018). Involving people in the building up of smart and sustainable cities: evidences from the changing of mobility habits of commuters, driven by a mobile app game. In: Sustainable Cities and Society, Special Issue: Smart and Sustainable Cities: Policy, Urban Public Services & Social Issues. Elsevier, ISSN 2210-6707.
Link - Di Dio S., Peri G., Rizzo G., Vinci I. (2018). Design, technology and social innovation: the serious game of trafficO2. In: Participatory Design Theory: using technology and social media to foster civic engagement, p. 143-156. London & New York: Routledge, ISBN 9781138087682.
Link - Di Dio S., Marradi A., Schillaci D., Giuffre’ T., (2018), Trends, projections and European case studies about how sharing economy solutions can foster more sustainable transportation. In: 97th TRB Annual Meeting, Washington D.C. (USA), 10.01.2018.
Link - Di Dio S., Caiti V., Vesco A., Ferrero F. (2017), The Shift Toward a Sustainable Urban Mobility through Decision Support Systems. In: Advances in Smart Cities: Smarter People, Governance, and Solutions, p. 181-198, Boca Raton, FL (USA): CRC Press. ISBN 9781498795708.
Link - Di Dio S., Giuffré T. (2017). Smart Transportation as a Driver of Transition: Big Data Management, Behavioral Change and the Shift to Automated Vehicles. In: Smart Cities: Technologies, Challenges and Future Prospects, p. 29-94. New York, NY (USA): Nova Science Publishers. ISBN 9781536124095.
Link - Di Dio S., Vinci I. (2016). Reshaping the Urban Environment Through Mobility Projects and Practices: Lessons from the Case of Palermo. In: Smart Energy in the Smart City, p. 291-305. Cham (Switzerland): Springer. ISBN 978331931157915.
Link - Di Dio S., Lo Casto B., Micari F., Rizzo G., Vinci I. (2015). Mobility, Data, and Behavior: The TrafficO2 Case Study. In: Handbook of Research on Social, Economic, and Environmental Sustainability in the Development of Smart Cities, p. 382-406. Hershey, PA (USA): IGI Global. ISBN: 9781466682825.
Link - Di Dio S., Vinci I. (2014). Designing Mobility in a City in Transition. Challenges from the Case of Palermo. In: TEMA. ISSN: 1970-9889.
Link
