Responsive image

EN - IT - PT - ES - CA - NL - FI

Welcome to

MUVigator

The how to Guide to use MUV and build happier cities and better communities.

SURFING THE MUVIGATOR

To support the navigation, additional tools and resources are available for you. Here's how to recognize them:

MUV documents

Thematic insights and detailed reports on MUV research project.

Digital resources

Digital tools, case studies, tips and examples.

Physical resources

Manuals, tools, and how-to guides.

CHAPTER 1 - CHALLENGE

Your first MUV challenge

CHAPTER 1 - CHALLENGE

Your first
MUV challenge

Start with mobility issues and get everybody involved.

Responsive image

THE MOST IMPORTANT THING

IT'S GOING TO BE A COMPELLING JOURNEY: RELAX AND FIND A TANGIBLE AND ACHIEVABLE CHALLENGE TO MAKE IT WORTH IT.

DESCRIPTION

MUV's approach addresses urban challenges in a comprehensive way by using bottom-up and top-down processes:

  • bottom-up, by actively engaging local communities, decreasing individual CO2 emissions and improving community's inclusiveness, safety, resilience and sustainability;
  • top-down, by opening up the policies making processes with the use of crowdsourced data and ingenuity.

Urban mobility is a starting point: an urban issue that involves and impacts everybody in the present and in the future.

Mobility challenges might be environmental, social, economic, cultural and a mix of those.

Facing it a the neighborhood/community level let you involve people in a long-term process where benefits can be directly experienced.

TIPS AND TRICKS

It's just a matter of active listening: study available data, talk with your community and remember to involve people from the Municipality, the Transport Authority, activists organizations and researchers from day 1 (be patient, they will, sooner or later, trust you).

Try to focus on a specific area (neighborhoods you have direct connections with) or a specific target groups (students, employees..).

Use OKRs, if you are familiar with that, and set clear goals like:

  • how many people you want to reach
  • how many people you want to actively involve
  • how much CO2 reduction you want to achieve and how many solutions you've triggered you want to see implemented.

MUV DOCUMENTS

Everything we do, we do with style, so please have a look at MUV Brand Analysis, Visual Identity, Style Guide and Template Set.

We invite you to our world with the Documentation on neighborhoods’ mobility baseline and MUV Pilots ecosystems.

You get your neighbours, we give you the Guidelines on participatory approach and co-design workshops.

In order to zoom out into planner mode again with the Framework for district-level smart mobility planning.

To ultimately master chapter 1 dive into our Toolkit for emergent mobility governance models at district level.

HOW CONNECT WITH PEOPLE

TRY TO PRIVILEGE FACE-TO-FACE MEETINGS INSTEAD OF LONG EMAILS OR FACEBOOK GROUPS FOR NOW.

To help you with that we prepared the MUV brand for you.

DIGITAL RESOURCES

Use online surveys to gather feedback and insights.

We found Google forms and Typeform very powerful tools. Check this example.

PHYSICAL RESOURCES

Check the "discovery" tools.

Find out about "Discovery" tools in our MUV co-creation toolbox. Explore a guide through the co-creative landscape (by WAAG).

LESSONS FROM THE PILOTS

HERE YOU CAN VISIT THE SPECIFIC CHALLENGES FROM THE PILOT CITIES.

QUOTES AND PICTURES FROM THE PILOTS

AND THIS IS HOW OUR JOURNEY WENT LIKE.




CHECK THIS OUT

THE MUV INTRO VIDEO!

LINK TO OTHER PHASES

You’re a mobility rebel and the linear way is not your thing? You can also jump in between chapters. From here we’d suggest to go to Chapter 2 - TOOLS and Chapter 6 - MEASURE that are directly connected.

CHAPTER 2 - TOOLS

Co-design MUV phygital tools

CHAPTER 2 - TOOLS

Co-design MUV
phygital tools

Co-design digital and physical touchpoints to gamify
the challenge and empower your community.

Responsive image

THE MOST IMPORTANT THING

THE FIRST STEP TO EMPOWER YOUR COMMUNITY IS TO SET YOUR GOALS, BE HONEST AND HAVE FUN.

DESCRIPTION

A positive approach is the key to engage people and build a strong movement. For this purpose, MUV has developed highly customizable digital and physical tools.

The MUV game app aims at engaging the community, foster people to improve active mobility habits and crowdsource personal sustainable mobility data to be used in decision-making processes. The MUV monitoring stations aim at crowdsourcing environmental data also to be used as evidence in decision-making processes.

Adopt new/active mobility habits means to overcome a lot of frictions, MUV's tools are designed to make this process easy, attractive, timely and social.

TIPS AND TRICKS

If MUV tools don't fit your challenge/community don't panic and seek for something more/else. But be sure they are funny and personal data are protected.

MUV DOCUMENTS

Connect with your community, explore the different tools for urban mobility and dive deep into the MUV service requirements.

Discover more about the Smartphone and werable applications, learn how to build a Monitoring Station and communicate with style your results.

HOW CONNECT WITH PEOPLE

IT'S TIME TO START CONSOLIDATING YOUR COMMUNITY, USE WHATEVER YOU THINK IT MAY HELP YOU BUT BE AWARE THAT MULTIPLE CHANNELS ALWAYS MEANS MULTIPLE EFFORTS...

There are great tools out there – and we used them all – a lot:

Eventbrite, Facebook group and pages, Twitter, Instagram, Slack.

PHYSICAL RESOURCES

Play the MUV board game to create your own MUV avatars and challenges.

Get your touchscreen flippy fingers on MUV Board Game.

Learn how to build a monitoring station by yourself.

Tadaaa, here is the DIY Kit.

LESSONS FROM THE PILOTS

HAVE A LOOK TO THE AMAZING AVATARS THAT CITIES CREATED.

QUOTES AND PICTURES FROM THE PILOTS

AND THIS IS HOW OUR JOURNEY WENT LIKE.




CHECK THIS OUT

DOWNLOAD THE APP AND CHECK
THE MONITORING STATIONS WEBSITE.

LINK TO OTHER PHASES

You’re a mobility rebel and the linear way is not your thing? You can also jump in between chapters. From here we’d suggest to go to Chapter 1 - CHALLENGES and Chapter 3 - PLAY that are directly connected.

CHAPTER 3 - PLAY

Ready... Steady... MUV!

CHAPTER 3 - PLAY

Ready... Steady...
MUV!

Don't think twice and start play with your community!

Responsive image

THE MOST IMPORTANT THING

TAKE CARE OF YOUR COMMUNITY: IT'S ALL ABOUT TRUST.

DESCRIPTION

Engaging your community might be the most rewarding human experience of this process. The communication can be framed in multiple ways according to your community and the challenge you're involved into: you can push the game with its sense of community and the individual rewarding experience, the data gathering and its meaning of empowering active citizens, the environmental impact because of the greener behaviors.

MUV has mapped multiple forms, both physical and digital, to do that. Let's check them and find out which ones suit more to your community and when they should be used.

TIPS AND TRICKS

Ask your friends that have bars, restaurants and shops to help you find some gifts or discounts for the game and use their places for events.

Ask your friends that have blogs or work on local newspapers and all of the stakeholders you've involved from day 1 to help you spread the voice.

Organize MUV app challenges and try to fire the competition: the more people play, the more impact you'll get.

MUV DOCUMENTS

Check out the guidelines for MUV implementation and get inspired by the communication materials already available.

You can find inspiration for the engagement activities from our pilot cities: Amsterdam, Barcelona, Fundão, Ghent, Helsinki and Palermo.

HOW CONNECT WITH PEOPLE

OFFICIAL LAUNCHING EVENTS MIGHT HELP YOU FOR SOME FREE PR COVERAGE. A FACEBOOK PAGE OR GROUP MIGHT BE NEEDED NOW.

Try to involve different media by sharing a Press Kit.

Create funny video news to be displayed on your Youtube channel. Reach the local community through news and video content.

Check these ones from Palermo, Teresina and Dudelange.

DIGITAL RESOURCES

See the results of the Sustainable City Tournaments.

Have a look at the infographic.

PHYSICAL RESOURCES

MUV's Open Days.

Check the MUV Open Day guidelines.

LESSONS FROM THE PILOTS

FIND OUT SOME LOCAL ENGAGEMENT STRATEGIES FROM THE PILOT CITIES.

QUOTES AND PICTURES FROM THE PILOTS

AND THIS IS HOW OUR JOURNEY WENT LIKE.




CHECK THIS OUT

The video introducing how MUV works.

LINK TO OTHER PHASES

You’re a mobility rebel and the linear way is not your thing? You can also jump in between chapters. From here we’d suggest to go to Chapter 2 - TOOLS and Chapter 4 - DATA that are directly connected.

CHAPTER 4 - DATA

From MUV data to policies,
through co-design

CHAPTER 4 - DATA

From MUV data,
through co-design,
to policies

With big data comes big responsibility

Responsive image

THE MOST IMPORTANT THING

THIS PHASE IS ALL ABOUT QUANTITY: The more ideas you trigger, the better quality you'll get in the end.

DESCRIPTION

MUV mobility data belongs to the community that has produced it. If used it right, it can have a tremendous impact.

MUV has released open innovation workshop formats that allow educating citizens to understand mobility data intersect other datasets and trigger new ideas and solutions to improve urban liveability.

And of course always with a fun and engaging approach.

TIPS AND TRICKS

Try to get everyone actively involved: citizens, data geeks, mobility stakeholders, activists, politicians, researchers, professionals. These activities last at least 1 day, be sure to have coffee and sweets for all (and a prize for the hackathon might play a huge difference...).

Don't be scared if some new ideas and solutions sound crazy: they will help the MUV conversation going on.

MUV DOCUMENTS

Have a look at the community co-creation outcomes and the Open datasets produced. Collect your insights with MUV data visualization.

HOW CONNECT WITH PEOPLE

NOW THE ACTIVITIES have become really demanding (BUT STILL FUN), IT'S TIME TO EXPLOIT ALL THE CONTACTS YOU'VE RAISED SO FAR. DON'T BE SHY: SPAM IT!

DIGITAL RESOURCES

See how we engaged with a larger digital community

We pulled off two online hackathon formats. Check the Sustainable Mobility Hackathon from Barcelona and the MUV Datathon.

PHYSICAL RESOURCES

The co-creation workshop format

Explore the MUV participatory ecosystem.

For other co-creation resources check "idea generation" and "negotiation" co-design tools.

LESSONS FROM THE PILOTS

FIND OUT HOW OUR PILOT CITIES INVOLVED CITIZENS IN THE CO-CREATION OF MOBILITY SOLUTIONS.

QUOTES AND PICTURES FROM THE PILOTS

AND THIS IS HOW OUR JOURNEY WENT LIKE.




CHECK THIS OUT

WHAT HAPPENED IN GHENT

CHECK THIS OUT

OPEN DATA PLATFORM (ALL THE OPEN DATA WE MAPPED SO FAR)

LINK TO OTHER PHASES

You’re a mobility rebel and the linear way is not your thing? You can also jump in between chapters. From here we’d suggest to go to Chapter 3 - PLAY and Chapter 5 - VOICE that are directly connected.

CHAPTER 5 - VOICE

Raise the voice and MUV forward!

CHAPTER 5 - VOICE

Raise the voice
and MUV forward!

Open up the discussion on the new solutions
by involving citizens, media and decision makers.

Responsive image

THE MOST IMPORTANT THING

SHARE. SHARE. SHARE.
NO MATTER HOW: SHARE.

DESCRIPTION

The conversation about new solutions, ideas, measures has to reach more and more people to be effective. MUV has developed online and offline tools to help you out this process (be careful, some are shady...!).

TIPS AND TRICKS

Try to get visual, it helps in delivering even complex ideas.

HOW CONNECT WITH PEOPLE

SHARE MUV SURVEYS AMONG YOUR DIGITAL CHANNELS. HANG POSTERS IN THE NEIGHBORHOOD TO INFOR THE COMMUNITY YOU'VE WORKED WITH (BE SURE YOU HAVE ALL THE PERMISSIONS TO DO THAT).

DIGITAL RESOURCES

Check the MUV surveys examples.

Here are the ones from Palermo & Fundão.

PHYSICAL RESOURCES

Get inspired for amazing campaigns

Find examples from Palermo & Fundão.

LESSONS FROM THE PILOTS

DISCOVER HOW THE CONVERSATION ABOUT NEW SOLUTIONS EVOLVED IN EACH PILOT CITY.

LINK TO OTHER PHASES

You’re a mobility rebel and the linear way is not your thing? You can also jump in between chapters. From here we’d suggest to go to Chapter 4 - DATA and Chapter 6 - MEASURE that are directly connected

CHAPTER 6 - MEASURE

Measure MUV
(and iterate!)

CHAPTER 6 - MEASURE

Measure MUV
(and iterate!)

You'll be always judged by numbers; so, don't be afraid and face them!

Responsive image

THE MOST IMPORTANT THING

KAIZEN: THE JAPANESE WORD FOR CONTINUOUS IMPROVEMENT. IT'S ALL ABOUT BUILDING, MEASURING AND LEARNING. AND THEN ITERATING.

DESCRIPTION

If you have set clear and achievable goals now it's time to look and see what happened. MUV's measurable impacts are wide different, the most important ones are:

  • people reached
  • people involved
  • greenhouse gas (GHG) emissions saved
  • new data-driven solutions implemented

TIPS AND TRICKS

Share the results you've measured: it will help to get honest feedback and replan your MUV journey.

MUV DOCUMENTS

In order to measure the right way and the right things MUV prepared for you the triple sustainability analysis. If you want to learn how our pilots performed, check out the impact evaluation: results stemming from evaluation of the pilots - final release.

HOW CONNECT WITH PEOPLE

EXPLOIT THE DIGITAL CHANNELS FOR SHARING EASY SURVEYS. TRY TO ORGANIZE FACE-TO-FACE MEETINGS OR PHONES INTERVIEWS TO DIRECTLY COLLECT IMPRESSIONS, FEEDBACK AND INSIGHTS FROM STAKEHOLDERS: THE FASTEST WAY TO GET THERE.

DIGITAL RESOURCES

Ask to access the MUV web dashboard.

Contact us at: info@muv2020.eu

LESSONS FROM THE PILOTS

MEASURED IMPACTS FROM THE PILOT CITIES.

CHECK THIS OUT

Download the MUV Charter

LINK TO OTHER PHASES

Before you conclude your MUVigation, you might want to go directly to the linked phases. Chapter 5 - VOICE and Chapter 1 - CHALLENGE that are directly connected.

Responsive image

AND NOW WHAT? CHOOSE HERE
WHAT IS GOING TO BE
YOUR NEXT ‘MUV’

Start again and iterate your journey on the muvigator

GO TO START

Act now! activate your community on

MUV Game