How small sustainable gestures can make a difference.

12 November 2024

In this article, we reflect on the concept of constancy in sustainability.

The path to sustainability is often long and complex but not unattainable. One of the keys to this journey is constancy, or the ability to maintain small, sustainable gestures over time. This constancy allows meaningful and lasting change to be built, especially when supported by awareness, accountability, adaptability and a strong community.

We think of sustainability as a cocktail composed of indispensable ingredients. Let’s see what they are.

Awareness, because every choice has an impact and becoming aware of it is the first step. One example is Patagonia, the sports and outdoor clothing company, which invites customers to repair their garments to reduce waste. Through this service it wants to consolidate awareness of available resources to its audience. MOB was a two-year project of Fondazione Unipolis, for which MUV developed a Tournament, to bring Gen Z people closer to sustainable mobility and generate awareness on the issue.

Responsibility, the engine that drives us to persevere, knowing that each small step is a contribution toward a greater good, even if it may initially seem invisible to us. Think of IKEA, which has implemented electric vehicle charging points at its stores and incentives for employees who choose green means of transportation. With MUV, there are many corporate communities that are showing commitment to encouraging more responsible commutes to work. Read the case study from INAIL.

Adaptability, because the road to sustainability also requires the ability to adapt to new needs and find innovative solutions. MUV, with its customized approach, helps companies, schools and universities but also local governments to create tailor-made solutions. One example is the competition created with the Metropolitan City of Cagliari, in the goal of not only reducing CO₂ emissions, but also creating a more cohesive and environmentally conscious community. There are several initiatives that local governments can implement to reduce pollution (even without the use of MUVs): from sustainable construction to bicycle lanes and public transportation efficiency to environmental education.

Community, a word at the heart of MUV’s projects. Because perseverance is strongest when we pursue it together. In a community we find support and inspiration to tackle this journey together. Think of platforms like Too Good To Go, which allows users to buy unsold food at a reduced price to avoid food waste, demonstrate how strong the impact of a community united by a shared goal is.

Just to emphasize the importance of community, on Instagram one of our MUVers suggested that we add a special ingredient: gratitude. Recognizing and appreciating what we are a part of makes the commitment to sustainability even more valuable and strengthens the bond between all those who share its values.

Everyone’s commitment to more sustainable habits takes on crucial importance. With MUV there are always new opportunities to make a difference. Whether it’s one-shot mobility challenges or local projects, we make sure that through small actions each MUVer can move closer and closer to a shared culture of respect for the environment.

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MUV revolutionizes sustainable mobility for companies, public agencies and schools. Through gamification, we turn daily commutes into engaging competitions, rewarding those who choose responsibly.

Because together, we can make every move a step toward a greener, more sustainable future.