1. Organisers
This challenge is an initiative promoted by Cinema City and MUV B Corp, with the aim of encouraging sustainable mobility behaviour during the Cinema City 7th edition event.
2. Duration
Challenge period: from 01/07/2025 to 07/07/2025.
3. Geographical scope
The initiative is valid throughout Italy, but is mainly aimed at MUV Game app users located in Sicily, in particular in Palermo.
4. How it works
4.1 Who can take part?
All users registered on the MUV Game app who are in Sicily can view and take part in the challenge.
To earn valid points, each recorded trip must have Piazza del Parlamento – 90134 Palermo PA as its starting point or destination, the venue of the Cinema City 7th edition event.
4.2 Objective of the Challenge
The challenge is Individual: each participant earns points by recording their sustainable trips, with the aim of reaching three milestone thresholds.
Each time a threshold is passed, virtual tickets are awarded, which can be used to try to win the prizes on offer.
✅ Points are individual and add up based on the valid trips recorded with the app.
✅ On reaching each threshold, virtual tickets are awarded.
✅ Tickets can be redeemed in the challenge’s “Ticket” section to check whether a prize has been won.
4.3 How are points earned?
Participants earn points by recording their sustainable trips with the MUV Game app, provided that:
🔹 The trip is tracked entirely with the app.
🔹 The starting point or destination is Piazza del Parlamento – 90134 Palermo PA.
🔹 The route is validated by the automatic algorithms of the MUV system.
Trips that do not meet these conditions will not be counted towards the score.
5. Trip Tracking and Verification
Sustainable trips are tracked and verified as follows:
- To record a sustainable trip, simply tap the “PLAY” button and select the chosen sustainable mode of transport from those available. The modes supported by MUV for the challenge are: walking, cycling, e-bike/e-scooter, electric motorbike/car, public transport, intercity buses, train/metro and car pooling.
- Once tracking has started, information on the user’s position and activity will be collected, which is essential for validating the trip.
- During the trip you can change the mode of transport by tapping the “SWITCH” button and selecting the icon for a different means of transport.
- At the end of the trip, simply select “STOP” to end tracking and start the automatic procedures for validating the trip and consequently awarding the points.
- Once the trip has ended, you can view the details of your trip and the points earned on the dedicated detail screen. If the trip has not been validated by mistake, you can request a further check through the “Give us feedback” option on the trip detail screen or in the side menu of the app.
- The points earned by the player for each certified sustainable route are proportional to the distance travelled and the mode of transport used. In addition, there are extra bonuses, which proportionally increase the number of points obtained depending on various factors, including: weather conditions, altitude (only for walking or cycling routes), peak traffic hours, home-to-work or home-to-school trips and frequency of app use.
Please remember that, to enable tracking, you need to activate the device’s location services, which are used exclusively to validate sustainable trips and for statistical and research purposes.
For tracking to work properly, we recommend disabling features such as battery saver or power saving, which could interfere with the recording of trips. MUV accepts no liability for any loss of GPS points or trips due to device malfunctions, external interference such as internet disconnections or other third-party technical problems.
Further details are available in the “Support” section of the app and in the Terms and Conditions of Use.
6. Prizes and Allocation
The virtual tickets obtained during the challenge allow participants to try to win the prizes on offer by redeeming them in the challenge’s “Ticket” section, within the MUV Game app.
6.1 Earning Points and Tickets
Users earn points by recording their sustainable trips with the MUV Game app.
The ways to earn points are described in detail in sections 4 and 5 of these rules.
On reaching set thresholds, virtual tickets are awarded, which can be redeemed in the dedicated section to check whether a prize has been won.
6.2 Prizes on Offer
The prizes for this challenge are:
🎁 3 Cinema City branded tote bags, an exclusive reward to celebrate the 7th edition of Cinema City, available to event participants from 1 to 7 July 2025
Prizes are limited in number (3) and will be awarded while stocks last.
6.3 Points and Ticket Thresholds
On reaching the following individual points thresholds, tickets are awarded:
First threshold – 500 points → 1 Ticket
Second threshold – 800 points → 2 Tickets
Third threshold – 1,500 points → 3 Tickets
Note: each participant also receives 1 promotional ticket upon registering for the challenge.
7. Prize Delivery
If they win, users are informed immediately upon redeeming the ticket via an in-app message.
They will also receive notifications and updates in the app feed.
The prize will be made available in the challenge’s “Rewards” section, where users can view all relevant details, including how to use or collect it.
8. Nature of the Initiative
📢 This initiative has charitable and social purposes and therefore does not fall within the prize promotions governed by Presidential Decree no. 430 of 26 October 2001 (art. 6, paragraph e).
9. Privacy and Data Processing
🔒 Protection of personal data
For the challenge to run properly, information on the trips recorded through the app will be collected and processed.
✔️ All personal data will be handled in compliance with current regulations on privacy.
✔️ More information available at 👉 Privacy Policy
