Rules – Cinema City Challenge 2026

1. Promoters

This challenge is an initiative of MUV B Corp in partnership with Cinema City.

2. Duration

Challenge period: from 29/06/2026 to 05/07/2026.

3. Territorial area

The initiative takes place in Palermo. For the purposes of the challenge, only sustainable trips that start from or arrive at Piazza del Parlamento (Palermo), the venue of the Cinema City event, are counted. The goal is to promote more sustainable modes of travel to and from the festival.

4. Methods of carrying out the initiative

4.1 Who can participate?

The challenge is open to all MUV Game users who record their sustainable trips with departure from or arrival at Piazza del Parlamento (Palermo) through the MUV Game app, using the supported modes.

4.2 Objective of the Challenge

The challenge is collaborative: all players contribute to a collective score to reach three thresholds.

✅ Upon passing each threshold, all participants win a badge.
✅ The points accumulated by each participant are added to the general total.
✅ The overall score determines the achievement of the objectives of the challenge.

4.3 How do points accumulate?

Participants earn points by recording their sustainable trips through the MUV Game app, provided that:

🔹 The trip starts from or arrives at Piazza del Parlamento (Palermo).
🔹 The route is tracked through the app.
🔹 The route is validated by the automatic algorithms of the MUV service.

Trips that do not meet these requirements will not be counted for the purpose of scoring.

5. Tracking and Verification of Trips

The mechanism for tracking and verifying sustainable trips works in the following way:

• To record a sustainable trip, simply click on the “PLAY” button and select the sustainable travel mode chosen from those available. The modes supported by MUV for the challenge are: on foot, by bike, by electric bike/scooter, by electric motorcycle/car, by public transport, by extra-urban bus, by train/metro and by car pooling.
• Once the tracking is started, information will be collected about the location and activity of the user, which is essential to carry out the validation of the route.
• During the trip you can change the mode of travel by clicking on the “SWITCH” button and selecting the icon for a different means of transport.
• At the end of the trip, simply select “STOP” to stop the tracking and start the automatic procedures for validating the route and the consequent attribution of the points.
• Once the trip is complete, you can view the details of your journey and the points earned within the dedicated detail screen. In the event that the route has not been validated by mistake, it is possible to request further verification through the “Give us feedback” option on the trip detail screen or in the side menu of the app.
• The points earned by the player with each certified sustainable route are proportional to the distance traveled and the mobility system adopted. In addition, there are additional bonuses, which proportionately increase the number of points obtained depending on several factors, including: weather conditions, altitude (only for walking or cycling routes), peak traffic hours, home-work or home-school trips and frequency of use of the app.

It should be remembered that, in order to allow tracking, it is necessary to activate the device location services, used exclusively to validate sustainable trips and for statistical and research purposes.

For proper tracking, it is recommended to turn off functions such as battery or energy saving, which may interfere with route recording. MUV assumes no responsibility in case of loss of GPS points or routes due to device anomalies, external interference such as internet disconnections or other third-party technical issues.

More details are available in the “Support” section of the app and in the Terms and Conditions of Use.

6. Prizes and Assignment

6.1 Points Thresholds and Badges

Upon passing each collective score threshold, all participants win a badge.

First threshold – 5,000 points overall
→ the first MUV badge will be awarded.

Second threshold – 20,000 points overall
→ the second MUV badge will be awarded.

Third threshold – 50,000 points overall
→ the third MUV badge will be awarded.

6.2 Prizes

3 prizes are up for grabs: three Cinema City branded tote bags.

6.3 Assignment Method

The 3 prizes are assigned by random draw among the best players, i.e. those with the highest score in the overall leaderboard of the challenge. The number of players eligible for the draw depends on the collective threshold reached at the end of the challenge:

🔹 First threshold reached → the 3 winners are drawn from the top 5 players in the leaderboard.
🔹 Second threshold reached → the 3 winners are drawn from the top 10 players.
🔹 Third threshold reached → the 3 winners are drawn from the top 15 players.

The higher your position in the leaderboard, the higher your chances of being drawn: better-ranked players receive a larger number of tickets for the draw. Each user can win only one prize.

6.4 Prize Delivery

Prizes will be delivered at the end of the festival by MUV Game. Winners will receive via the app more information on how to collect their prizes.

7. Nature of the Initiative

📢 This initiative has charitable and social purposes, therefore it is not part of the prize events governed by the D.P.R. October 26, 2001, no. 430 (art. 6, paragraph e).

8. Privacy and Data Processing

🔒 Protection of personal data
For the proper performance of the challenge, information on routes recorded through the app will be collected and processed.

✔️ All personal data will be handled in accordance with current privacy regulations.
✔️ More information available at 👉 Privacy Policy