Rules – MUV January Challenge

1. Organisers

This challenge is an initiative of MUV B Corp.

2. Duration

Challenge period: from 12/01/2026 to 31/01/2026.

3. Geographical scope

The initiative is open to participants residing throughout Europe and aims to promote more sustainable ways of getting around.

4. How it works

4.1 Who can take part?

The challenge is open to all MUV Game users who record their sustainable trips with the MUV Game app, using the supported modes.

4.2 Objective of the Challenge

4.3 How are points earned?

Participants earn points by recording their sustainable trips with the MUV Game app, provided that:

🔹 The trip is tracked with the app.
🔹 The route is validated by the automatic algorithms of the MUV service.

Trips that do not meet these requirements will not be counted towards the score.

5. Trip Tracking and Verification

Sustainable trips are tracked and verified as follows:

• To record a sustainable trip, simply tap the “PLAY” button and select the chosen sustainable mode of transport from those available. The modes supported by MUV for the challenge are: walking, cycling, e-bike/e-scooter, electric motorbike/car, public transport, intercity buses, train/metro and car pooling.
• Once tracking has started, information on the user’s position and activity will be collected, which is essential for validating the trip.
• During the trip you can change the mode of transport by tapping the “SWITCH” button and selecting the icon for a different means of transport.
• At the end of the trip, simply select “STOP” to end tracking and start the automatic procedures for validating the trip and consequently awarding the points.
• Once the trip has ended, you can view the details of your trip and the points earned on the dedicated detail screen. If the trip has not been validated by mistake, you can request a further check through the “Give us feedback” option on the trip detail screen or in the side menu of the app.
• The points earned by the player for each certified sustainable route are proportional to the distance travelled and the mode of transport used. In addition, there are extra bonuses, which proportionally increase the number of points obtained depending on various factors, including: weather conditions, altitude (only for walking or cycling routes), peak traffic hours, home-to-work or home-to-school trips and frequency of app use.

Please remember that, to enable tracking, you need to activate the device’s location services, which are used exclusively to validate sustainable trips and for statistical and research purposes.

For tracking to work properly, we recommend disabling features such as battery saver or power saving, which could interfere with the recording of trips. MUV accepts no liability for any loss of GPS points or trips due to device malfunctions, external interference such as internet disconnections or other third-party technical problems.

Further details are available in the “Support” section of the app and in the Terms and Conditions of Use.

6. Prizes and Allocation

6.1 Prizes on Offer

There are no individual prizes of any value, but rather badges linked to reaching three increasing points thresholds.
Depending on the points obtained during the challenge period, the planned virtual prizes will be awarded as follows.

6.2 Points Thresholds

First threshold – 50,000 total points
→ the first MUV badge will be awarded.

Second threshold – 150,000 total points
→ the second MUV badge will be awarded.

Third threshold – 300,000 total points
→ the third MUV badge will be awarded.

7. Nature of the Initiative

📢 This initiative has charitable and social purposes and therefore does not fall within the prize promotions governed by Presidential Decree no. 430 of 26 October 2001 (art. 6, paragraph e).

8. Privacy and Data Processing

🔒 Protection of personal data
For the challenge to run properly, information on the trips recorded through the app will be collected and processed.

✔️ All personal data will be handled in compliance with current regulations on privacy.
✔️ More information available at 👉 Privacy Policy