1. Organisers
This tournament is an initiative of MUV B Corp and Ad Store.
2. Duration
From 19/07/2023 to 20/09/2023.
3. Geographical scope
Italy.
4. How the initiative works
The tournament is reserved for the Ad Store employee community.
MUV assigns each player a certain number of points based on the sustainable trips made. To be considered valid, these trips must be tracked using the dedicated app feature and then verified by the service’s automatic algorithms.
Sustainable routes are tracked and verified as follows:
● To record a sustainable trip, simply tap the “PLAY” button and select the sustainable travel mode of your choice from those available. The modes supported by MUV are: on foot, by bicycle, by e-bike/e-scooter, by electric motorbike/car, by public transport, by car pooling.
● Once tracking has started, information on the user’s location and activity will be collected, which is essential for validating the route.
● During the route, you can change the travel mode by tapping the “PAUSE” button and selecting the icon for a different means of transport.
● At the end of the trip, simply select “STOP” to stop tracking and start the automatic procedures for validating the trip and awarding the corresponding points.
● Once the trip is over, you can view the details of your trip and the points earned on the dedicated details screen. If the trip has not been validated by mistake, you can request a further check via the “Give us feedback” option on the trip details screen or in the app’s side menu.
Please note that tracking requires your device’s location services to be enabled, and that this feature is used exclusively for the purposes of the game, to validate the player’s sustainable trips, and for any statistical and research purposes.
For more detailed information on how the app works and how tracking works, please refer to the dedicated “FAQ and tutorial” section in the app, as well as to the service’s terms and conditions of use.
The points earned by the player with each certified sustainable route are proportional to the distance travelled and the mobility system used. In addition, there are bonuses that proportionally increase the number of points earned depending on: weather conditions, altitude (only for routes on foot or by bicycle), peak traffic hours, home-to-work or home-to-school trip, frequency of app use, presence of MUV places.
The player can check their status in the game by accessing the Challenges section.
You can request to unsubscribe from the challenge via the “Give us feedback” button in the side menu.
5. Nature
As it has an eminently charitable purpose, this initiative does not fall within the scope of Presidential Decree no. 430 of 26 October 2001, pursuant to Article 6, paragraph e.
6. Prizes
At the end of the tournament, there are individual prizes, specifically book vouchers with a total value of €200, which will be distributed directly by Ad Store to:
7. Prize delivery terms
The vouchers are physically handed over by Ad Store after the end of the tournament.
8. Use of Data and Privacy
In order for the game to take place, it is necessary to collect and process information relating to the route of the trips made via the app and to the game results. The player’s personal data will be processed in full compliance with current privacy legislation, as specified in the document https://www.muvgame.com/privacy-policy.
Employees of INAIL, LIST, ISPRA, Fondazione Unipolis, Fondazione CRT and many others have already turned their colleagues into sustainable mobility athletes and actively helped reduce emissions.
Whether it is a sustainability project for employees or a sponsorship for our champions, companies and organisations are also playing the game of change.
