Ice Cream Challenge – Rules

1. Organisers
This tournament is an initiative of MUV B Corp.

2. Duration
From 3 to 30 August 2023.

3. Geographical scope
Worldwide.

4. How the initiative works
MUV assigns each player a certain number of points based on the sustainable trips made. To be considered valid, these trips must be tracked using the dedicated app function and subsequently verified by the service’s automatic algorithms.

Sustainable itineraries are tracked and verified as follows:
● To record a sustainable trip, simply click the “PLAY” button and select the chosen sustainable travel mode from those available. The modes supported by MUV are: on foot, by bicycle, by e-bike/e-scooter, by electric motorbike/car, by public transport, by car pooling.
● Once tracking has started, information on the user’s position and activity will be collected, which is essential for validating the route.
● During the route it is possible to change the travel mode by clicking the “PAUSE” button and selecting the icon of a different means of transport.
● At the end of the trip, just select “STOP” to stop tracking and start the automatic procedures for validating the trip and awarding the corresponding points.
● Once the trip is over, you can view the details of your trip and the points earned in the dedicated detail screen. If the trip has not been validated due to an error, you can request a further check through the “Give us feedback” option in the trip detail screen or in the app’s side menu.

Please remember that, to allow tracking, the location services on your device must be enabled, and that this feature is used exclusively for the purposes of the game, to validate the player’s sustainable trip, and for any statistical and research purposes.

For more detailed information on how the app works and on the tracking modes, please refer to the dedicated “FAQ and tutorials” section in the app, as well as to the service’s terms and conditions of use.

The points earned by the player with each certified sustainable route are proportional to the distance travelled and the mobility system used. In addition, there are bonuses that proportionally increase the number of points earned depending on: weather conditions, altitude (only for routes on foot or by bicycle), peak traffic hours, home-to-work or home-to-school trip, frequency of app use, presence of MUV places.

The player can check their status in the game by accessing the Challenges section.
It is possible to request to be unsubscribed from the challenge via the “Give us feedback” button in the side menu.

5. Nature
As it has an eminently charitable purpose, this initiative does not fall within the scope of Presidential Decree no. 430 of 26 October 2001, pursuant to Article 6, paragraph e.

6. Prizes
There are no individual prizes of any value, but rather badges linked to reaching three increasing points thresholds. Depending on the points obtained by the entire community during the challenge, the virtual prizes will be obtained as follows:
● first threshold – 40,000 total points: the first MUV badge will be awarded;
● second threshold – 100,000 total points: the second MUV badge will be awarded;
● third threshold – 350,000 total points: the third and final MUV badge will be awarded.

7. Use of Data and Privacy
In order for the game to take place, it is necessary to collect and process information relating to the route of the trips made via the app and to the game results. The player’s personal data will be processed in full compliance with current privacy legislation, as specified in the document https://www.muvgame.com/privacy-policy.