We are sure that we will have fun together and to make this experience even more intuitive we have created the Welcome Kit!
A short guide in which you will find a description of all the steps necessary to create your community, advice on how to create engagement and practical examples for effective communication.
The goal is to offer suggestions for activities and communication campaigns to organize within your company.
The format is very simple: you will find a short description that explains its aims and objectives with some practical examples to be adapted to your context according to your needs. Inside the Welcome Kit you will find links to the graphic media contained in the drive folder shared with you and instructions on how to use them effectively.
Are you ready? Let’s get started!
Your Company has become part of MUV and it’s time to tell the staff the motivations behind this choice and the collective benefits that you will get, without forgetting the most exciting part: the challenges!
We thought of a list of actions that could help you to involve the team, accompanied by copy and suggestions to inspire your internal and external communication.
When
To be sent as soon as you complete the registration on muvgame.com
Text
Subject: The future of [Company name] is a Team Sport.
Dear colleagues,
At the heart of our way of acting and thinking, we involve people. And we do so through MUV, a game that turns safe and sustainable mobility into a sport.
MUV is based on the idea that it is in cities that the central challenge of sustainability is played and the real protagonists are people. By decreasing, rethinking and innovating our mobility habits, we want to make our contribution to redesign the future together, build a more sustainable model and make our lives healthier and safer.
Let’s try, together, to change our habits by leaving a lighter footprint on our planet. Download the app available on IOS and Android stores and start playing.
It will be a fun experience: all you have to do is download the app, available on the IOS and Android stores, and start playing simply by moving from home to work in a sustainable way, using a bike, scooter, public transport, or on foot, or even sharing a car.
Challenges, tournaments and training will allow us to earn points, depending on the distance travelled and the means of transport chosen, which will turn into real rewards until we discover the sustainable mobility heroes of [company name]!
Download the app now and join the next tournament!
Visual tools:
Choose one of the MUV posters with QR code to download the app directly.
— QR CODE POSTERS —
When
To be included as soon as the team begins to populate to inform all employees about the new service.
Copy for the news’s preview:
We promote safe and sustainable urban mobility with MUV.
Let’s rethink our mobility habits, leave a lighter footprint on our planet and design, together, the future.
Download the app and start playing.
Memo
If you want to go deeper into the topic, the extended text will refer to the contents of the (1) email for colleagues.
Visual tools:
Download MUV image in the square format available for company intranet and social media.
When
We suggest including some posts in your editorial plan.
Copy
Happy to renew our commitment to a zero-carbon future. And we do so by playing with @MUV Game!
Some tips
2. Use the recommended hashtags:
3. Mention MUV in your social media posts. That’s how you find us:
Visual tools:
Download MUV image in the square format the feeds and in vertical format for stories.
When
To hang and distribute when you have completed the registration on muvgame.com
Tip
We recommend that you convey your MUV membership as digitally as possible, but if you really want to print the paper formats below are helpful hints on sizes.
Poster
optimal print size:
paper:
color:
positioning:
(alternatively)
print size: A3
paper: classic
color: B/W
positioning:
Employees of INAIL, LIST, ISPRA, Fondazione Unipolis, Fondazione CRT and many others have already turned colleagues into sustainable mobility athletes and actively contributed to reducing emissions.
Whether it is a sustainability project for employees or sponsorship for our champions, companies and organizations play as well the game of change.
