Rules – MUV January Challenge

1. Promoters

This challenge is an initiative of MUV B Corp.

2. Duration

Challenge period: from 12/01/2026 to 31/01/2026.

3. Territorial area

The initiative is open to participants residing throughout Europe and aims to promote more sustainable modes of travel.

4. Methods of carrying out the initiative

4.1 Who can participate?

The challenge is open to all MUV Game users, who record their sustainable travel through the MUV Game app, using the supported modes.

4.2 Objective of the Challenge

4.3 How do points accumulate?

Participants get points by recording their sustainable travel through the MUV Game app, provided that:

🔹 The route is tracked through the app.
🔹 The route is validated by the automatic algorithms of the MUV service.

Shifts that do not meet these requirements will not be counted for the purpose of scoring.

5. Tracking and Verification of Travel

The mechanism for tracking and verifying sustainable travel takes place in the following way:

• To record a sustainable shift, simply click on the PLAY“PLAY” button and select the sustainable move mode chosen from those available. The modes supported by MUV for the challenge are: on foot, by bike, by bike / electric scooter, by motorcycle / electric car, by public transport, by extra-urban bus, by train / meter and in car pooling.
• Once the tracking is started, information will be collected about the location and activity of the user who are essential to carry out the validation of the path.
• During the course you can change the mode of navigation by clicking on the SWITCH“SWITCH” button and selecting the icon for a new means of transport.
• At STOPthe end of the move, simply select “STOP” to stop the tracking and start the automatic procedures for validating the route and consequent attribution of the points.
• Once the section is complete, you can view the details of your move and the points earned within the dedicated detail screen. In the event that the route has not been validated by mistake, it is possible to request further verification through the “Give us feedback” option on the navigation detail screen or in the side menu of the app.
• The points earned by the player with each certified sustainable path are proportional to the distance traveled and the mobility system adopted. In addition, there are additional bonuses, which proportionately increase the number of points obtained depending on several factors, including: weather conditions, altitude (only for walking or cycling routes), peak traffic hours, home-work or home-school and frequency in the use of the app.

It should be remembered that, in order to allow tracking, it is necessary to activate the device location services, used exclusively to validate sustainable movements and for statistical and research purposes.

For proper tracking, it is recommended to turn off functions such as battery or energy saving, which may interfere with route recording. MUV assumes no responsibility in case of loss of GPS points or routes due to device anomalies, external interference such as internet disconnections or other third-party technical issues.

More details are available in the “Present” Supportosection of the app and in the Terms and Conditions of Use.

6. Awards and Assignment

6.1 Prizes in Palio

There are no individual prizes of any value, but badges linked to the achievement of three thresholds of increasing points.
Depending on the points obtained in the duration interval of the challenge, you will get the virtual prizes provided in the following ways.

6.2 Points Thresholds

First threshold – 50.000 points overall
→ the first MUV badge will be awarded.

Second threshold – 150.000 points overall
→ the second MUV badge will be awarded.

Third threshold – 300.000 total points
→ the third MUV badge will be awarded.

7. Nature of the Initiative

📢 This initiative has beneficial and social purposes, therefore it is not part of the prize events governed by the D.P.R. October 26, 2001, no. 430 (art. 6, paragraph e).

8. Privacy and Data Processing

🔒 Protection of personal data
For the proper performance of the challenge, information on routes registered through apps will be collected and processed.

✔️ All personal data will be handled in accordance with current privacy regulations.
✔️ More information available about 👉 Privacy Policy