PUMS Cagliari Challenge, the metropolitan city of Cagliari moves sustainably with MUV

11 June 2024

In this article, we tell you about the PUMS Cagliari Challenge, an initiative that aims to turn the Metropolitan City of Cagliari into a veritable open-air game board that, just one day after its launch, has seen more than 380 new MUVers join!

The PUMS Cagliari Challenge’s results

La PUMS Cagliari Challenge non è solo stata una sfida collaborativa, ma una vera e propria rivoluzione. In collaborazione con la Città Metropolitana di Cagliari e Il Piano Urbano della Mobilità Sostenibile della Città, dal 2 aprile al 6 maggio 2024, la sfida di MUV ha coinvolto 856 partecipanti che hanno accumulato 5.868.685 punti e percorso 83.574 km in modalità sostenibile. Il mix dei mezzi utilizzati? 39% trasporto pubblico locale, 20% camminate, 13% treni, 12% biciclette e monopattini, 8% carpooling e 7% veicoli elettrici.

The PUMS Cagliari Challenge was a collaborative challenge and a real revolution. In collaboration with the Metropolitan City of Cagliari and the City’s Sustainable Urban Mobility Plan, from April 2 to May 6, 2024, the MUV challenge involved 856 participants who accumulated 5,868,685 points and travelled 83,574 km in sustainable modes. The mix of modes used? 39% local public transportation, 20% walking, 13% trains, 12% bicycles and scooters, 8% carpooling, and 7% electric vehicles.

The challenge not only promoted a more active lifestyle, but also had a concrete environmental impact.

Cagliari Metropolitan City’s commitment

The Metropolitan City of Cagliari has demonstrated an extraordinary commitment to promoting sustainable mobility. Through the PUMS Cagliari Challenge, the city wants to reduce CO2 emissions and create a more cohesive and environmentally conscious community. This kind of initiative makes the world a better place, one step at a time. The Metropolitan Sustainable Mobility Plan puts the citizen and his or her right to get around by choosing the sustainable mode that suits them best, offering alternatives to the car.

We participate for the environment (and for prizes!)

More than 850 muvers fought for the health of their city but also for the chance to win outstanding prizes. The Metropolitan City of Cagliari raffled off prizes for the most daring participants collected on stage at an awards ceremony held on Saturday, May 11, 2024, in Monte Claro.

Milorieko, framat93 and aleotto won CTM local public transport cards; .terry. won a foldable muscle bike; framat93 a foldable electric scooter and im_yaenkeeszz triumphed with a silver feather foldable e-bike.

The testimonies collected reflect the participants’ enthusiasm and engagement: from exploring new neighborhoods in Cagliari to the freedom to move untethered from traditional means. Some even walked up to 30 kilometers a day to maintain the lead.

Behind the scenes: the communication strategy of the PUMS Cagliari Challenge

The success of the event was amplified by a solid communication strategy that included PR, local press, social media and regional TV coverage. For this edition, MUV developed the brand identity of the challenge, created and distributed the Welcome Kit, useful for the coordinated image of the event. Through DEM and social activities and leveraging the MUV Game app, it sent continuous updates and competitive stimuli to participants.

The agency “37 Communication” played a crucial role, taking care of every aspect of advertising communication with a series of targeted actions: informational videos to raise awareness and inform participants, promotional campaigns both online and offline, and an OOH (Out of Home) strategy through billboards, placing strategic messages at key points in the city to maximize visibility. These initiatives were key to keeping users consistently engaged and motivated.

The PUMS Cagliari Challenge is not just a sustainable mobility competition, it is a symbol of what we can accomplish when we join forces for the good of our planet.

Who will be the next municipality or metropolitan city?

This challenge also showed us that the power of a game can transform the daily routine into an opportunity for positive environmental impact. We want to inspire other municipalities and metropolitan cities to join us in this global movement and make sustainable mobility our sport of choice!

Because together, we can make every move a step toward a greener, more sustainable future.

Contact us and let’s build together the future of your city!