21 November 2022
World Cup 2022 has forced Serie A, and of course, Fanta MUV, to upset the calendar for the 2022/2023 season. But sustainability cannot afford a break. That is why we conceived and created the World Cup Icons, the sustainable mobility challenge for football fans who do not want to suffer climate change passively.
World Cup Icons is the new sustainable mobility challenge designed by MUV on the break of Fanta MUV, the Italian Serie A fans’ tournament. Points are accumulated through the players’ journeys: on foot, by bike, scooter, public transport, electric or carpooling. The aim is to reach the three sustainability goals with one’s own scores, unlock the three thresholds and discover the 11 strongest footballers in history.
The competition runs from Tuesday 22 November to Monday 19 December 2022, lasts four weeks and is open to all football fans and anyone who wants to make a concrete commitment to reducing CO2 emissions in our cities while having fun. Each goal achieved unlocks a badge: defence, midfield and attack. At the end of the challenge, if the entire community registered for the challenge had reached the 3 goals, MUV players will discover the ideal formation in football history crowning the best ever.
Cannavaro Team or Baggio Team?
Employees of INAIL, LIST, ISPRA, Fondazione Unipolis, Fondazione CRT and many others have already turned colleagues into sustainable mobility athletes and actively contributed to reducing emissions.