Nature has everything we need.

28 June 2022

Health and wellness are always at the heart of MUV. In July, the challenge is sponsored by a new brand: Natura Siciliana offers local cosmetics derived entirely from natural and sustainable elements.

Sustainability for Natura Siciliana

Natura Siciliana is a Sicilian natural skincare company. Sustainability, transparency, vegan and cruelty-free products: all strengths that led us to identify the right partner for the month of July, during which the Italian Day of Health and Well-being in the Cities is celebrated on 2 July.

Natura Siciliana is committed to searching for raw materials and local production and packaging to reduce environmental impact. Like us, Natura Siciliana, caring for all living beings and the planet is at the core of our business.

The company strategy is simple and transparent: if an ingredient is not natural, we cannot use it.

How can we choose brands that put the planet first?

Focusing on eco-friendly companies to choose cosmetics is the first step toward a better near future. From the Natura Siciliana website, we have identified some characteristics to look out for in our conscious purchasing choices.

Stop purchasing food and products that contain palm oil. Palm oil is harmful to people, the planet and animals and its global demand is extremely high due to its versatility as an ingredient and its low selling price. Harvesting is causing mass deforestation, taking land away from the indigenous population and pushing several native animals to extinction.
Choose plastic-free products. Plastic production has an enormous carbon footprint and is manufactured using oil or natural gas. On average, the initial production process produces about 6kg of CO2 per 1kg of plastic. It is essential not to buy products packaged in disposable plastic, but preferably in cardboard.
Select animal cruelty-free ingredients. It is important to buy products that use ingredients that have been tested without harming or killing animals.

We don’t use any ingredients derived from animals and we will never do it. Animals don’t usually die in production, but there is too much exploitation and poor treatment for us. We’ve demonstrated that naturally derived, plant-based ingredients do a far greater job, without the damage. It’s a stance that we will never change.

The collaborative challenge with Natura Siciliana, how does it work?

Natura Siciliana Challenge is being played from 1 to 31 July and is open to all our MUVers who play from Europe. Si scarica l’app gratuita di MUV, ci si iscrive alla sfida e si inizia ad accumulare punti grazie ad ogni spostamento sostenibile. On foot, by bike, scooter, public transport or electrically.

Our users will play a collaborative challenge, what does it mean? Who will not compete against each other in a ranking but will all compete for the same goal. Depending on the points obtained by the entire community registered in the challenge, prizes proportional to this amount of points will be offered. Prizes are discount codes offered by Natura Siciliana.