31 January 2022
The Blah Blah Tournament is coming up, the sustainable mobility tournament organised by MUV for companies that go beyond the “Blah Blah Blah” and demonstrate their commitment to the environment.
Following virtuous behaviour, both at the environmental and social level. A sustainable company is one that adopts growth strategies aimed at the well-being of the planet. Today, we can and must measure the impact that a company’s business has on the environment, the community in which it operates, its employees and society.
Reducing energy waste, using careful waste separation, selecting only environmentally friendly suppliers and using recycled materials are some of the attentions that every company must-have. Mobility is one of the main challenges in this transformation process and it can be measured by concrete data.
Our relationship with the world around us continues to change on a daily basis. People care a lot more about the impact we’re having on the environment than they did a couple of decades ago, with green schemes, sustainability drives and heightened social pressure to take care of the world we share.
For all businesses, including SMEs, there’s a sense of expectancy to ensure you’re doing everything you can to keep your carbon emissions and other harmful environmental outputs to a minimum. If you run an SME and are unsure exactly how to do that, this guide is here to help. You will find:
Road transport accounts for 10% of global emissions, and its emissions are increasing faster than those of any other sector. Detailing the CO2 emissions from road transport, 46% is attributable to individual mobility (source IEA and ICCT, 2019-2020). Travel by car, motorbike and bus, and in particular older vehicles, are the biggest polluters. As the European Climate Act transforms the European Green Deal’s political commitment to EU climate neutrality by 2050, companies have a historic opportunity in front of them: to play an active and responsible role for a more sustainable future.
“Italian cities are invaded by cars, whether parked or on the move. In Milan alone, to park all 688.223 cars, a space 22 times the size of Parco Sempione is needed.” Will Media
The project aims to make innovative, digital companies and startups the protagonists of change: the founders, the team but also supporters such as customers, prospects, suppliers, and friends move using sustainable means and tracking their movements with the MUV app. Participating companies generate certified CO2 savings thanks to our methodology and will testify the concrete impact produced.
The Tournament will start in soon and companies can apply to the call for entries. You download the app, select a sustainable means of transport and record your trip. The algorithm assigns points based on the safety and sustainability of the trip, awarding bonus points linked to traffic, weather conditions and the routine journey. The 16 startups compete in head-to-head knockout matches: quarter-finals, semi-finals and finally the grand final. Additionally, the app delivers weekly updates on their team’s results to share with their community and, at the end of the competition, a report on the overall impact generated.
Thank to zeroCO2, we will plant a tree for every team registered and the team that wins the Tournament will be given the name of a reforestation project in Italy.
The future is already tomorrow and depends on how we act today.
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